police was set up during the late 1960's. A modern
police establishment became essential as a result
of the societal development that followed the discovery
a society aware of its moral responsibilities is a
sure way to curb crime and undesirable behaviour in
the individual. The General Directorate of Moral Guidance
was established in this regard.
importance of religious awareness is obvious. Dubai
police has therefore established the General Directorate
of Moral Guidance. This Department includes several
sections including religious affairs, which handles
the contact between the headquarters and the public
to strengthen links and ensure continuity of cooperation.
Police has paid a lot of attention to Public Relations.
Police officials have realised the importance of the
role played by public relations on the interior and
exterior levels. Since its inception in the mid of
1970, the section has played a big role in deeping
the good relations, respect and confidence among police
staff themselves, on the one hand, and between police
and the public in general, on the other hand.
most important objectives of the Dubai Police's Public
Relations Department has been to win the confidence
of the people and enahancing the level of awareness
in the police work, and this done through providing
all necessary care to members of the force.
department is run by a group of national men qualified
in the media field and a number of Arab expatriates
who have excellent experience in media and mass communications.
the development that the Dubai Police have gone through
in the past years, the Public Relations Department
has become the important link between Dubai Police
and the public, as well as with other police sectors.
In 1984, the Public Relations Department was affiliated
to the General Directorate of Planning and Moral Guidance,
as planning public relations complement each other
in mapping out general policies. This has materialized
on various fronts.